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[Masterclass] Bob Iger teaches Business Strategy and Leadership.
This is especially the case in the mediasphere, where the constant threat of disruption means that even empires like Disney must, in the words of everyone’s favorite Pacific blue tang fish, “just keep swimming.”If you’re running a business that refuses to change with the times—maybe that means forgoing an electronic Point of Sale system in your restaurant, or maybe it means turning a blind eye when your overhead costs get too high—you’ll find yourself fast- tracked to extinction.
4.7. In short, he found a way to nearly eliminate risk in one of the most unpredict- able businesses out thereBy plugging all new assets into one of these three categories, Bob was able to evaluate whether the deal was worthwhile. Consumers, faced with myriad decisions each day, are able to cut through the noise by recognizing your brand and sticking with your product. Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industryDisruption is inevitable, so you’d better be prepared to fight fire with fire.
Bob Iger’s status as Disney CEO and respected businessman means this MasterClass should be particularly appealing for any individual in business or anyone that intends to start a successful business. Seriously. The trappings may have been different, but the essentials overlappedAt the time of the acquisition, Marvel was making its own films, but those films were marketed and distributed by other studios (Fox, Sony, and Universal were all in on the action). In a changing world, stewards of healthy brands have to be on their toes, ensuring authentic relevance.
Once the deal went through, he was already ahead of the game because he already knew how to use Fox’s assets to further Disney’s goalsIt’s incredibly important for anyone in the business to have a foot in the present and have a foot in the futurePrepare yourself for all possible outcomes when taking big risks. MasterClass – Bob Iger Teaches Business Strategy and Leadership. Until you’re not, that isBrand is a very, very careful balance between legacy, or heritage, and innovationBecause brand is inherently value-charged, there will be times when the values of the culture shift and you’ll have to adapt. Read Next: Empowerment of Black Employees and Honest Conversations About Race Are Essential for Change, Three Leaders Say “If you want to lead or understand how the best do, you have to take this class. You have to become the living, breathing incarnation of your three strategies, and you must always be ready to explain how they apply to problems of all sizes.
Disruption is inevitable, so you better be prepared to fight fire with fire. That’s what Bob is talking about when he says that Disney’s brand needed to be respected but not reveredOptimally, you’ll never fundamentally change your brand’s values—think of Bob’s example of taking Disney in an edgier direction in an effort to match changing consumer tastes, even if the move would be a fundamental betrayal of Disney’s core brand values.
Even if the possibility feels far-off, it’s already time to develop deep enough familiarity with your own brand values to know what you’ll be looking for when that fateful day arrives. As Bob emphasizes, thoughtfulness is as important to leadership as courage is. And his strategy for getting deals done quickly is being candidTo the novice, Bob might appear to be tipping his hand by being candid. We all know how that one turned outNo matter what industry you’re in, chances are there’s room for improvement (unless you invented sliced bread or something). Subscribe Now. Explore the Class. Now he’s teaching you his approach to risk-taking and evolving a brand. This goes beyond the world of sports.
[Masterclass] Bob Iger teaches Business Strategy and Leadership.
This is especially the case in the mediasphere, where the constant threat of disruption means that even empires like Disney must, in the words of everyone’s favorite Pacific blue tang fish, “just keep swimming.”If you’re running a business that refuses to change with the times—maybe that means forgoing an electronic Point of Sale system in your restaurant, or maybe it means turning a blind eye when your overhead costs get too high—you’ll find yourself fast- tracked to extinction.
4.7. In short, he found a way to nearly eliminate risk in one of the most unpredict- able businesses out thereBy plugging all new assets into one of these three categories, Bob was able to evaluate whether the deal was worthwhile. Consumers, faced with myriad decisions each day, are able to cut through the noise by recognizing your brand and sticking with your product. Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industryDisruption is inevitable, so you’d better be prepared to fight fire with fire.
Bob Iger’s status as Disney CEO and respected businessman means this MasterClass should be particularly appealing for any individual in business or anyone that intends to start a successful business. Seriously. The trappings may have been different, but the essentials overlappedAt the time of the acquisition, Marvel was making its own films, but those films were marketed and distributed by other studios (Fox, Sony, and Universal were all in on the action). In a changing world, stewards of healthy brands have to be on their toes, ensuring authentic relevance.
Once the deal went through, he was already ahead of the game because he already knew how to use Fox’s assets to further Disney’s goalsIt’s incredibly important for anyone in the business to have a foot in the present and have a foot in the futurePrepare yourself for all possible outcomes when taking big risks. MasterClass – Bob Iger Teaches Business Strategy and Leadership. Until you’re not, that isBrand is a very, very careful balance between legacy, or heritage, and innovationBecause brand is inherently value-charged, there will be times when the values of the culture shift and you’ll have to adapt. Read Next: Empowerment of Black Employees and Honest Conversations About Race Are Essential for Change, Three Leaders Say “If you want to lead or understand how the best do, you have to take this class. You have to become the living, breathing incarnation of your three strategies, and you must always be ready to explain how they apply to problems of all sizes.
Disruption is inevitable, so you better be prepared to fight fire with fire. That’s what Bob is talking about when he says that Disney’s brand needed to be respected but not reveredOptimally, you’ll never fundamentally change your brand’s values—think of Bob’s example of taking Disney in an edgier direction in an effort to match changing consumer tastes, even if the move would be a fundamental betrayal of Disney’s core brand values.
Even if the possibility feels far-off, it’s already time to develop deep enough familiarity with your own brand values to know what you’ll be looking for when that fateful day arrives. As Bob emphasizes, thoughtfulness is as important to leadership as courage is. And his strategy for getting deals done quickly is being candidTo the novice, Bob might appear to be tipping his hand by being candid. We all know how that one turned outNo matter what industry you’re in, chances are there’s room for improvement (unless you invented sliced bread or something). Subscribe Now. Explore the Class. Now he’s teaching you his approach to risk-taking and evolving a brand. This goes beyond the world of sports.